Isaac Bell — Software Engineer & Founder
I build backend systems, online stores, and the automation that keeps them running. 15 years in production.
Where I Step In
The work that usually lands on my desk:
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01
WooCommerce & Storefronts
Custom stores from scratch — not theme reskins. Cart, checkout, hosting, domain, SSL. Built by an engineer who runs his own store.
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02
Backend Systems
API integrations, data pipelines, microservices. Wiring platforms together and making them reliable.
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03
Automation & Tooling
Internal tools, content pipelines, ops automation — the machinery that replaces manual workflows.
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04
Migrations & Platform Moves
Host moves, platform switches, and rebuilds — planned so nothing breaks and nothing gets lost.
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05
Performance & Reliability
Slow pages, fragile checkouts, and flaky integrations — found, fixed, and hardened.
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06
Ongoing Support & Care
Updates, backups, and fixes after launch — your site stays healthy long after handoff.
How I Work
How I build and deliver — from storefronts to backend systems to the automation that ties it together.
Building online stores that sell — WooCommerce, Next.js, custom checkout flows. Not templates, not drag-and-drop reskins.
Storefront & E-Commerce
Integrations, data pipelines, and services that handle scale. 15 years across healthcare, government, and finance.
Backend Systems
Replacing spreadsheets, manual ops, and repetitive workflows with tools that run themselves.
Automation & Tooling
Ensuring product decisions support real sales motion, enterprise onboarding, and adoption.
Product to Revenue Alignment
Software is easy to demo. It’s brutally hard to deploy.
The gap between a working prototype and a deployed system is where most projects stall. 15 years of shipping production software taught me that the hard part isn’t the tech — it’s the integration, the edge cases, and the last 10%.
Common Questions
Got a question? Get in touch — I’m happy to talk through what you need.
Every project includes a live site on your domain, mobile-friendly custom design, hosting and SSL setup in your own accounts, all files and logins delivered to you, a recorded walkthrough, and revision rounds. Nothing is locked behind me.
Both. The flat-rate packages are for storefronts and business sites. I also take hourly backend and automation work — API integrations, tooling, systems that need wiring together.
Page-builder themes stack plugins and shortcodes on top of a generic design — slow, fragile, and hard to move away from. I build custom: you own the code, it loads fast, and you’re not locked into me or a theme vendor.
Yes. I audit what’s there, fix what’s broken, and migrate it somewhere solid if needed. If a rebuild makes more sense than a rescue, I’ll say so and explain why.
Yes. The flat-rate build gets you a site you fully own — your domain, your hosting accounts, your files. Start with a landing page and grow into a larger build when it pays for itself.